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| Updated: October 22, 2004 |
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October 22, 2004 Eighty percent of gold is used in the manufacture of jewelry. Between 1988 and 2004, gold jewelry has been declining at a annual rate of 3.6%. That is 126 tons of gold per anum, which does not adorn the torsos of the fashionably attired. So, where does all of this shiny yellow metal go? What is draping all of the fashionably attired people? Don't ask me, I'm not Mr. Blackwell, but I do know that as far back as history was recorded, the kings and queens were covered with golden designs, it was a sign of nobility. There was nothing more noble than gold, to make a fashion statement, of power and success, of beauty, passion and sexiness. The alluring precious yellow metal ruled. Many properties have been attributed to gold, good health, good fortune, and even beauty. Almost every beautiful woman since the metal was discovered, has worn necklaces, rings, bracelets made from gold. It is a timeless classic, never out of style, and always in good taste. (Well, perhaps Mr. "T" was an exception). Fashions come and go, mostly go, but gold will be around forever, and the current trend is just a passing fancy. One, more adventurous company, a major gold producer, Anglo Gold, is undertaking a advertising campaign to promote the precious metal as a fashion statement, and in particular their own brand of gold jewelry. Can a $17,000,000 dollar per year advertising campaign turn the tide and put gold back into the forefront of fashion? Probably not, but it will help, by bringing gold back to the attention of those that have forgotten the allure of the shiny yellow precious metal. Perhaps some of the other major gold producers will put forth their own ad campaigns, or join together, and have a venerable organization, such as the World Gold Council, launch a advertising campaign, focusing on gold jewelry. If Bill Gates can put his operating system in everyone's home, I'm sure gold will be occupying a place next to Windows before long. After all, what is a ten year old version of Windows worth? Nothing. However a 10 year old gold ring or necklace is most probably worth much more than originally paid and it can be converted into cash in every country in the world, almost as quick as a trip to the local ATM. Now, will there be caroling at Christmas "All I want for Christmas is gold?" |
| But that's just my opinion. Charles Kubach Mine-Engineer.Com |
